A large travel brand wanted to run a social media competition designed to convert their large following into marketing-ready contacts and direct bookings.
We designed and delivered a campaign landing page built around short-form video. Early concepts explored conventional scrolling layouts before evolving into a TikTok style, swiping experience that mirrored the behaviour users were already in on social platforms, reducing friction.
The campaign was an overwhelming success, capturing huge amounts of email sign-ups and validating the effectiveness of platform-native interaction patterns applied off-platform.
Live project URL: win.easyjet.com