63-Page FinTech Landing Page Suite

Challenge

Admirals needed a large number of landing pages to support ongoing campaigns.

Their main site process was too slow. Every new page required developer input, which delayed launches and limited how quickly marketing could test ideas.

A key constraint was that subtle regulatory nuances had to be handled for 8 global regulatory bodies, and presence of the correct warnings and disclaimers had to be reliable, and half-baked into the templates with flexibility for edge cases.

Solution

Built a set of reusable landing page templates based on Figma designs.

• ~15 core templates used to produce 63 unique pages
• Consistent layouts and components across all pages
• Set up so marketing could create and launch pages without dev support

Outcome

• 63 pages delivered in 10 weeks
• Faster campaign launches
• Marketing team able to work independently
• Consistent experience across all pages