Admirals needed a large number of landing pages to support ongoing campaigns.
Their main site process was too slow. Every new page required developer input, which delayed launches and limited how quickly marketing could test ideas.
A key constraint was that subtle regulatory nuances had to be handled for 8 global regulatory bodies, and presence of the correct warnings and disclaimers had to be reliable, and half-baked into the templates with flexibility for edge cases.
Built a set of reusable landing page templates based on Figma designs.