Agency Website Rebuild & Content Migration

Challenge

Platform195, a fast-growing travel-focused marketing agency, needed a full website refresh that accurately reflected the quality of their work and market position. The project was driven by a fixed, non-negotiable deadline: the site had to launch fully polished ahead of an in-person industry event, with no visible “work in progress.”

Key constraints included an extremely tight timeline, a brand uplift requirement, and the need to balance speed while launching with zero major issues. 

Solution

The website was delivered in structured phases to meet the deadline without compromising long term maintainability, or visual quality at launch:

• An initial rapid build to launch a visually complete, performant site in time for the event

• Follow-up refinement phases focused on internal structure, editor experience, template building & reusability

• Full content migration from the legacy site

• Integration with HubSpot's CRM features

This approach ensured the site was event-ready while still allowing for considered improvements post-launch.

Outcomes

• A modern, credible website aligned with Platform195’s positioning complete with LOTTIE animations, and videos. 

• Confident public launch ahead of a key industry event

• Strong performance and reliability from day one

• A component based CMS setup and comprehensive user guide to support ongoing marketing-led iteration & content publishing.

• Seamless content migration with no disruption

I flagged our new website as one of the successes of last 6 months – so pleased with it and how easy it is for me to build on!

- Francesca, Marketing & Content Director at Platform195

Project URL: platform195.com