Following an agency-led rebuild across two websites, an international, complex business found that while the sites appeared sound at launch, small but impactful issues began to surface during real-world use.
Limited QA and a fragile implementation of custom objects made iteration risky, with even minor changes prone to regressions.
I was engaged to take long-term ownership of both websites, focusing on improving code quality and addressing accumulated UX issues through safe, incremental changes on live sites.
Key areas of work included:
Resolving UX issues identified through real-world usage
Improving internal search and content discoverability
Reducing structural fragility to make the sites safer to iterate on
Ongoing maintenance and continuous improvement across both properties
A more stable and maintainable HubSpot CMS setup
Reduced risk when making ongoing changes
Improved usability informed by customer and stakeholder feedback
Greater confidence in the sites as long-term digital foundations